While guerrilla wars are partly defined by the immense superiority of power and force possessed by the state, civil wars are fought between more equal parties. Both conflict events data collection efforts suffer from problems associated with human processing of large volumes of information on daily occurrences. The changing philosophies and practices of war over time and society show war to be a complex constellation of economic, cultural, and existential, as well as political factors. There are two broad data collection and archiving research enterprises that have been engaged in compiling information regarding daily domestic political conflict events. Guerrilla warfare is a form of irregular warfare in which small groups of combatants, such as paramilitary personnel, armed civilians, or irregulars, use military tactics including ambushes, sabotage, raids, petty warfare, hit-and-run tactics, and mobility, to fight a larger and less-mobile traditional military. Organizationally and logistically superior armed forces are frequently unable to win the Small War against irregular forces. Standing armed forces tend not to recognize the specifically political nature of Small Wars while their tactical and strategic approach is predominantly based on Jomini’s theory of the warfare of attrition. Yet they all have profound similarities, which accounts for this common usage. The many forms war takes, from tribal conflict through conventional militaries to guerrilla warfare are investigated in order to understand the nature and culture of war. Guerrilla warfare is a style of battle that allows the soldiers to remain hidden while in battle. Guerrilla tactics are characterized by repeated surprise attacks and efforts to limit movement of enemy troops. The use of guerrilla warfare throughout history has resulted in successes and failures. Ulrich vom Hagen, in Encyclopedia of Violence, Peace, & Conflict (Second Edition), 2008. From Warsaw (1944), Budapest (1956), and Algiers (1957) to Montevideo and Sao Paulo (1960s), Saigon (1968), Grozny (1994), Northern Ireland (1970–96), and Fallujah (2004), even the most heroic and popular urban guerrilla campaigns have failed (though some of them inflicted severe costs on the counterinsurgent forces, and the one in Northern Ireland was unusually protracted). In 1984, the term guerrilla marketing was introduced by Leo Burnett’s creative director Jay Conrad Levinson in his book Guerrilla Marketing. There are 2 reasons for this: Old Hat - The military is very familiar with this style of fighting because of Iraq = established counter-insurgent tactics Because the popular image of guerrillas (homegrown freedom fighters, wily insurgents, etc.) If the government is on the people’s side, guerrilla activities quickly turn into terrorism. The broad strategy underlying successful guerrilla warfare is that of protracted harassment accomplished by extremely subtle, flexible tactics designed to wear down the enemy. The key to this litany of failures is that urban battles violate the most elementary rule of guerrilla warfare: the necessity to operate over an extensive area of rough terrain. Another successful use of guerrilla warfare was the guerrilla warfare waged by the Spaniards in 1808 after Napoleon’s French army invaded the Spanish peninsula. An interesting side point here is to note that through the use of guerrilla insurrections, one dictator was replaced by another. It is irregular warfare that seeks to defeat an enemy and attract the support of local and international attention at the expense of the enemy. The fact that war is a relatively recent invention in the span of human existence, arising with complex societies, suggests war is neither a biological imperative nor integral to the human condition. 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